St-Rémy expands global strategy range with warm coffee cocktails
05 December, 2022
St-Rémy, the French brandy, is expanding its global strategy St-Rémy Café, with the launch of a selection of warm coffee cocktails created by St-Rémy’s in-house mixologists.
Smirnoff launches new flavours
14 November, 2011
US: Diageo has launched two new Smirnoff flavours. Whipped Cream and Fluffed Marshmallow are to be fronted by model and socialite Amber Rose.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
